Shopify Design Audit

Usually one of five things: the traffic does not match what you sell, the product page does not answer the buyer’s questions, an unknown brand gives no reason to trust it, shipping and other costs appear late, or the checkout breaks on a phone. Finding which one applies is what a design audit is for.

For scale, Littledata’s benchmark of 2,800 Shopify stores puts the average conversion rate at 1.4%, so one order per 70 visits is normal and none per 500 is a signal. The Design Audit ($99 USD) reviews your key pages on desktop and mobile and ends with the fixes in priority order.

Looking fine and selling well are different problems, and a store can pass the first while failing the second. Traffic that arrives, browses and leaves is the usual sign.

The Design Audit is the low-cost way to check: up to five key pages reviewed on desktop and mobile, a prioritized report with annotated screenshots, and a 30-minute walkthrough, for $99 USD. If the storefront turns out to be fine, that is a real answer too.

Probably not, but it depends on where you are losing people. If you have steady traffic and few orders, the storefront is worth examining at any size.

If you have very little traffic yet, a redesign is the wrong first spend. Nothing on a storefront can convert visitors who never arrive, and the money is better going into getting them. I would rather tell you that than sell you a Theme Redesign.

Either way the Design Audit at $99 USD is the honest place to start.