When should I redesign my Shopify store instead of tweaking the theme?
Redesign when the theme is fighting the brand: you have hit the customizer’s limits, apps are patching layout gaps, every section still looks like the template, or the catalog has outgrown the navigation. Tweak when the problem lives on one page or in one setting; that is a maintenance task, not a project.
If you are not sure, the Design Audit tells you which it is before you spend more. A Theme Redesign starts at $599 USD for the design and handoff, or $2,400 USD with the Shopify build and two months of maintenance.









