Customers say they can’t find products on my store. How do I fix the navigation?
Start from how people shop, not from how your inventory is filed. Baymard’s benchmark rates 67% of mobile sites mediocre or poor on homepage and category navigation; 95% do not show shoppers where they are, and menus with more than about ten options overwhelm them. Roughly half of shoppers go straight to search and half browse, so both paths have to work.
Product Architecture ($299 USD) rebuilds the collection structure, naming, menus and filters around the ways your customers actually look for things, for catalogs of up to 100 products, and hands you an implementation guide.
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