Collarbone Jewelry
Made by hand. Worn your way.
A playful storefront for Cat Luck’s handmade jewelry in Pittsburgh. The concept turns the maker, materials, and personal treasures into a scrolling journey through the collections.
- Scope
- Design audit, UX research, Art direction, Storefront concept
- Current store
- shopcollarbone.com
- Proposal
- Full project proposal
- Status
- Independent concept, not a client engagement
Step inside.
Move between the live concept, the design audit and the UX research. Any of them can open in a new tab.
The interactive storefront concept, shown at desktop width.
The thinking behind the redesign
The opportunity
A playful, inclusive jewelry brand was hidden behind intrusive popups and a dated shopping journey.
The direction
Introduce Cat Luck and the materials, let the jewelry lead the story, and give collections and stockists a clearer place in the journey.
Findings first.
Then the design.
Three findings from the design audit and three from the UX research, quoted from the documents. The personas are composites from the research, not real customers.
The design audit
- CRITICAL
The newsletter popup fires before the page can be read
The first thing the shop asks for is an email address, before it has shown a single product or said what it sells.
- CRITICAL
On phones the popup renders broken
The first visible element is a stray button with no label context, and the page behind it is blocked until the tiny X is found and tapped.
- HIGH
The homepage has no headline, value line or call to action
New visitors cannot tell what the shop is, where it is from, or what it sells without scrolling.
The UX research
- PERSONA
Jordan, the everyday self-gifter
I don’t want to be sold a lifestyle, I want to know it’s not going to turn my neck green.
- PAIN POINT
The pattern
The shop is quiet exactly when the buyer needs a fact.
- COMPETITORS
Where Collarbone can win
None of the four is one person at a bench in Pittsburgh.
Other stores.
Same closer look.
Every concept begins with a real storefront and ends with a working idea. Step inside another one.
- 01
Catalena Hatters
HERITAGE / CUSTOM HEADWEAR - 02
Life In A Dollhouse
LIFESTYLE / MINIATURE WORLDS - 03
Noelani Hawaii
JEWELRY / ISLAND SOUL - 04
Blush Out West
FASHION / WESTERN SPIRIT - 05
Orox Leather Co.
LEATHER GOODS / GENERATIONAL CRAFT - 07
Light My Candle Co.
HOME FRAGRANCE / EVERYDAY RITUALS - 08
Vontélle
EYEWEAR / INCLUSIVE FIT - 09
Beautiful Curly Me
DOLLS & BOOKS / CURL CONFIDENCE
The same care,
for your store.
Every concept here grew out of these packages. Pick the one your store needs first.
StrategyDesign Audit
A fresh pair of eyes. A clear next move.Delivered as a PDF report with annotated screenshots$99 USD
StrategyUX Research
Understand the people behind the purchase.Delivered as a PDF research report$99 USD
DesignTheme Redesign
Your brand’s story, in storefront form.Delivered as Figma design files, or a ready-to-import Shopify theme .zip with developmentFrom $599 USD
StrategyProduct Architecture
Make finding the right thing feel effortless.Delivered as a PDF plan with the navigation map$299 USD
ContentUGC Video Generation
Creator-style videos, without the shoot.Delivered as MP4 video files in 9:16$199 USD
SupportMonthly Maintenance
A little care. A shop that keeps getting better.Delivered live in your Shopify store, with a monthly summary$499 USD / month
Your store could be next.
Every concept here began with a real storefront and a closer look. Yours can start with a conversation.