Vontélle
A better fit. A different way to see.
An acetate-and-brass direction for eyewear designed around diverse faces. The concept brings fit measurements, personal style, and clearer product discovery to the front of the storefront.
- Scope
- Design audit, UX research, Product architecture, Storefront concept
- Current store
- vontelle.com
- Proposal
- Full project proposal
- Status
- Independent concept, not a client engagement
Step inside.
Move between the live concept, the design audit and the UX research. Any of them can open in a new tab.
The interactive storefront concept, shown at desktop width.
The thinking behind the redesign
The opportunity
A distinctive fit promise was hard to shop, with little guidance connecting frame measurements to real faces.
The direction
Lead with inclusive fit, translate the measurements, and organize discovery around the features shoppers actually need.
Findings first.
Then the design.
Three findings from the design audit and three from the UX research, quoted from the documents. The personas are composites from the research, not real customers.
The design audit
- CRITICAL
Third-party UI breaks the brand on every page
Judge.me renders teal buttons and yellow stars; the LensAdvizor drawer opens in Avenir Next with its own black type and layout.
- CRITICAL
The hero says nothing about fit
A six-slide carousel of flat images with copy baked into PNGs, empty alt text, and five identical “SHOP NOW” buttons.
- CRITICAL
One button style, no hierarchy, generic verbs
Every CTA on the homepage is the same gold fill with small tracked caps.
The UX research
- PERSONA
Danielle, the fit-frustrated first-timer
Finally find frames that don’t pinch, slide, or sit on my cheeks.
- PAIN POINT
Fit is nowhere to click
No Shop by Fit pages, no fit filter, no fit vocabulary on product pages.
- COMPETITORS
How the fit-first ring actually does fit
The pattern: each brand has one strong piece and is missing the rest.
Other stores.
Same closer look.
Every concept begins with a real storefront and ends with a working idea. Step inside another one.
- 01
Catalena Hatters
HERITAGE / CUSTOM HEADWEAR - 02
Life In A Dollhouse
LIFESTYLE / MINIATURE WORLDS - 03
Noelani Hawaii
JEWELRY / ISLAND SOUL - 04
Blush Out West
FASHION / WESTERN SPIRIT - 05
Orox Leather Co.
LEATHER GOODS / GENERATIONAL CRAFT - 06
Collarbone Jewelry
JEWELRY / PLAYFUL SELF-EXPRESSION - 07
Light My Candle Co.
HOME FRAGRANCE / EVERYDAY RITUALS - 09
Beautiful Curly Me
DOLLS & BOOKS / CURL CONFIDENCE
The same care,
for your store.
Every concept here grew out of these packages. Pick the one your store needs first.
StrategyDesign Audit
A fresh pair of eyes. A clear next move.Delivered as a PDF report with annotated screenshots$99 USD
StrategyUX Research
Understand the people behind the purchase.Delivered as a PDF research report$99 USD
DesignTheme Redesign
Your brand’s story, in storefront form.Delivered as Figma design files, or a ready-to-import Shopify theme .zip with developmentFrom $599 USD
StrategyProduct Architecture
Make finding the right thing feel effortless.Delivered as a PDF plan with the navigation map$299 USD
ContentUGC Video Generation
Creator-style videos, without the shoot.Delivered as MP4 video files in 9:16$199 USD
SupportMonthly Maintenance
A little care. A shop that keeps getting better.Delivered live in your Shopify store, with a monthly summary$499 USD / month
Your store could be next.
Every concept here began with a real storefront and a closer look. Yours can start with a conversation.