Life In A Dollhouse
Small scale. A much bigger sense of wonder.
An invitation into Ella Doyle’s miniature world. A storefront concept that makes the maker, the scale, and the little details part of the shopping experience.
- Scope
- Design audit, UX research, Product architecture, Storefront concept
- Current store
- lifeinadollhouseshop.com
- Proposal
- Full project proposal
- Status
- Independent concept, not a client engagement
Step inside.
Move between the live concept, the design audit and the UX research. Any of them can open in a new tab.
The interactive storefront concept, shown at desktop width.
The thinking behind the redesign
The opportunity
Beautiful miniatures, but little guidance on scale, the maker, or custom work.
The direction
Enter through a miniature storefront, explore shoppable rooms, and bring Ella’s story into the buying journey.
Other stores.
Same closer look.
Every concept begins with a real storefront and ends with a working idea. Step inside another one.
- 01
Catalena Hatters
HERITAGE / CUSTOM HEADWEAR - 03
Noelani Hawaii
JEWELRY / ISLAND SOUL - 04
Blush Out West
FASHION / WESTERN SPIRIT - 05
Orox Leather Co.
LEATHER GOODS / GENERATIONAL CRAFT - 06
Collarbone Jewelry
JEWELRY / PLAYFUL SELF-EXPRESSION - 07
Light My Candle Co.
HOME FRAGRANCE / EVERYDAY RITUALS - 08
Vontélle
EYEWEAR / INCLUSIVE FIT - 09
Beautiful Curly Me
DOLLS & BOOKS / CURL CONFIDENCE
The same care,
for your store.
Every concept here grew out of these packages. Pick the one your store needs first.
StrategyDesign Audit
A fresh pair of eyes. A clear next move.Delivered as a PDF report with annotated screenshots$99 USD
StrategyUX Research
Understand the people behind the purchase.Delivered as a PDF research report$99 USD
DesignTheme Redesign
Your brand’s story, in storefront form.Delivered as Figma design files, or a ready-to-import Shopify theme .zip with developmentFrom $599 USD
StrategyProduct Architecture
Make finding the right thing feel effortless.Delivered as a PDF plan with the navigation map$299 USD
ContentUGC Video Generation
Creator-style videos, without the shoot.Delivered as MP4 video files in 9:16$199 USD
SupportMonthly Maintenance
A little care. A shop that keeps getting better.Delivered live in your Shopify store, with a monthly summary$499 USD / month
Your store could be next.
Every concept here began with a real storefront and a closer look. Yours can start with a conversation.