Orox Leather Co.
Four generations. One story worth telling.
From Oaxaca to Portland, a family’s leather-making history becomes the heart of its storefront. A concept grounded in craft, clearer navigation, and considered product discovery.
- Scope
- Design audit, UX research, Product architecture, Storefront concept
- Current store
- oroxleather.com
- Proposal
- Full project proposal
- Status
- Independent concept, not a client engagement
Step inside.
Move between the live concept, the design audit and the UX research. Any of them can open in a new tab.
The interactive storefront concept, shown at desktop width.
The thinking behind the redesign
The opportunity
Four generations of craft were missing from the homepage, alongside a fragmented catalog.
The direction
Bring the family story forward and make the path from craft to collection easier to follow.
Findings first.
Then the design.
Three findings from the design audit and three from the UX research, quoted from the documents. The personas are composites from the research, not real customers.
The design audit
- CRITICAL
There are 97 collections for 103 products.
Only seven collections are reachable from the top-level menu.
- CRITICAL
The sticky Add to Cart bar renders behind the header, and on desktop the button cannot be clicked.
The same click on a 390px screen added the item — so the bar works on a phone and is dead on a desktop, while still looking clickable.
- CRITICAL
The lifetime warranty appears 8.6 screens below the buy button, and shipping is never mentioned at all.
The word “shipping” does not appear on the product page at any scroll position.
The UX research
- PERSONA
Dana, buying a gift with a deadline
I want something that looks like it cost more than it did, with their initials on it, and I need to know it will get here by Friday week.
- PAIN POINT
The desktop buy shortcut is broken
Every desktop shopper who uses the shortcut instead of scrolling loses the sale silently.
- JOURNEY
Buying a monogrammed gift on a phone, nine days out
Today Dana leaves at the shipping step, because the one fact needed is the one fact the product page never states.
Other stores.
Same closer look.
Every concept begins with a real storefront and ends with a working idea. Step inside another one.
- 01
Catalena Hatters
HERITAGE / CUSTOM HEADWEAR - 02
Life In A Dollhouse
LIFESTYLE / MINIATURE WORLDS - 03
Noelani Hawaii
JEWELRY / ISLAND SOUL - 04
Blush Out West
FASHION / WESTERN SPIRIT - 06
Collarbone Jewelry
JEWELRY / PLAYFUL SELF-EXPRESSION - 07
Light My Candle Co.
HOME FRAGRANCE / EVERYDAY RITUALS - 08
Vontélle
EYEWEAR / INCLUSIVE FIT - 09
Beautiful Curly Me
DOLLS & BOOKS / CURL CONFIDENCE
The same care,
for your store.
Every concept here grew out of these packages. Pick the one your store needs first.
StrategyDesign Audit
A fresh pair of eyes. A clear next move.Delivered as a PDF report with annotated screenshots$99 USD
StrategyUX Research
Understand the people behind the purchase.Delivered as a PDF research report$99 USD
DesignTheme Redesign
Your brand’s story, in storefront form.Delivered as Figma design files, or a ready-to-import Shopify theme .zip with developmentFrom $599 USD
StrategyProduct Architecture
Make finding the right thing feel effortless.Delivered as a PDF plan with the navigation map$299 USD
ContentUGC Video Generation
Creator-style videos, without the shoot.Delivered as MP4 video files in 9:16$199 USD
SupportMonthly Maintenance
A little care. A shop that keeps getting better.Delivered live in your Shopify store, with a monthly summary$499 USD / month
Your store could be next.
Every concept here began with a real storefront and a closer look. Yours can start with a conversation.