Light My Candle Co.
A little flame. A whole new feeling.
A scent-led concept for a Rochester candle maker. A scroll lights a candle and moves through a day at home, connecting fragrance discovery with the shop’s hands-on candle-making experiences.
- Scope
- Design audit, UX research, Product architecture, Storefront concept
- Current store
- lightmycandleco.com
- Proposal
- Full project proposal
- Status
- Independent concept, not a client engagement
Step inside.
Move between the live concept, the design audit and the UX research. Any of them can open in a new tab.
The interactive storefront concept, shown at desktop width.
The thinking behind the redesign
The opportunity
Shoppers had little help comparing scents, while candle-making experiences were difficult to discover.
The direction
Build a day around five scents, bring fragrance notes into the shopping journey, and give experiences and the local shop their own clear entrances.
Findings first.
Then the design.
Three findings from the design audit and three from the UX research, quoted from the documents. The personas are composites from the research, not real customers.
The design audit
- HIGH
Five rotating slides with five different jobs
Only one of the five sends a retail customer toward a product.
- HIGH
The Fall Collection grid leads with warmers, pillows, and sold-out items
A visitor who came for fall candles sees hardware, cushions, and things they cannot buy before the first jar.
- HIGH
Buy with Shop outweighs Add to cart
The accelerated checkout skips the cart, so a visitor who clicks it never sees melts, warmers, or the free-shipping threshold.
The UX research
- PERSONA
Maya, the gift giver
Pick a scent in under two minutes without reading every page.
- PAIN POINT
I can’t tell the scents apart
Fifty-six candles in alphabetical order, with a name and a price on each card and nothing about what it smells like.
- COMPETITORS
Competitor analysis
Three of the four pin an Add to cart bar to the bottom of the phone screen; it is table stakes.
Other stores.
Same closer look.
Every concept begins with a real storefront and ends with a working idea. Step inside another one.
- 01
Catalena Hatters
HERITAGE / CUSTOM HEADWEAR - 02
Life In A Dollhouse
LIFESTYLE / MINIATURE WORLDS - 03
Noelani Hawaii
JEWELRY / ISLAND SOUL - 04
Blush Out West
FASHION / WESTERN SPIRIT - 05
Orox Leather Co.
LEATHER GOODS / GENERATIONAL CRAFT - 06
Collarbone Jewelry
JEWELRY / PLAYFUL SELF-EXPRESSION - 08
Vontélle
EYEWEAR / INCLUSIVE FIT - 09
Beautiful Curly Me
DOLLS & BOOKS / CURL CONFIDENCE
The same care,
for your store.
Every concept here grew out of these packages. Pick the one your store needs first.
StrategyDesign Audit
A fresh pair of eyes. A clear next move.Delivered as a PDF report with annotated screenshots$99 USD
StrategyUX Research
Understand the people behind the purchase.Delivered as a PDF research report$99 USD
DesignTheme Redesign
Your brand’s story, in storefront form.Delivered as Figma design files, or a ready-to-import Shopify theme .zip with developmentFrom $599 USD
StrategyProduct Architecture
Make finding the right thing feel effortless.Delivered as a PDF plan with the navigation map$299 USD
ContentUGC Video Generation
Creator-style videos, without the shoot.Delivered as MP4 video files in 9:16$199 USD
SupportMonthly Maintenance
A little care. A shop that keeps getting better.Delivered live in your Shopify store, with a monthly summary$499 USD / month
Your store could be next.
Every concept here began with a real storefront and a closer look. Yours can start with a conversation.